26 July, 2016 - NME.com
Is Pokémon Go already on the decline? A new report has shown how usage is falling just weeks after its meteoric launch.
The hugely popular game, which launched earlier this month, is an app-based augmented-reality edition of the long-running video game franchise and sees the fictional creatures superimposed into real life settings. Users can roam the real world to search for Pokémon.
Pokémon Go’s astonishing success has been highlighted after it recently became the most successful mobile game in US history. That was after new statistics suggested that in the US, Pokémon Go has become as popular as Twitter and more popular than Tinder.
However, Survey Monkey now reports that the game usage peaked in the US on July 14, a week after its initial release in the country. Daily active users were estimated at just over 25 million on that day, with figures declining since. On July 20, Pokémon Go had around 20 million daily users.
Meanwhile, US downloads of the app peaked on the day it was released (July 7), with nearly six million downloads on its launch date alone. On July 20, only around one million US users downloaded the app.
The report also notes how online interest in Pokémon Go has dwindled since peaking on July 16. The study takes into consideration Google Trends data of the search term.
One reason for the slight decline could be the numerous bugs and server failures. An online petition has demanded fixes for Pokémon Go bugs, while the creators recently issued a statement following a series of server issues.
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